Privacy Policy

Last Updated: February 28, 2026

WiselyPath ("we," "us," or "our") operates the website wiselypath.life. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully. By accessing or using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Information Collected Automatically

When you visit WiselyPath, certain information is collected automatically through cookies and similar tracking technologies. This may include:

• Your IP address (anonymized where required by law)
• Browser type and version
• Operating system
• Referring website or URL
• Pages visited and time spent on each page
• Date and time of your visit
• Device type (desktop, mobile, tablet)
• Screen resolution and language preferences

1.2 Information You Provide Voluntarily

We may collect personal information that you voluntarily provide when you:

• Submit a contact form or send us an email
• Subscribe to our newsletter (if applicable)
• Leave a comment or feedback

This information may include your name, email address, and any message content you choose to share.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Website Analytics: To understand how visitors interact with our site, identify popular content, and improve user experience.
• Content Improvement: To tailor our articles, tools, and calculators to better serve our audience.
• Communication: To respond to your inquiries, feedback, or support requests.
• Advertising: To display relevant advertisements through Google AdSense and measure ad performance.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. Cookies and Tracking Technologies

3.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you interact with the site.

3.2 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly. These cannot be disabled.
• Analytics Cookies: Used by Google Analytics to collect anonymized data about website usage.
• Advertising Cookies: Used by Google AdSense and its partners to serve personalized or non-personalized ads based on your browsing behavior.

3.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, please note that disabling cookies may affect the functionality of certain features on our website. For more information on managing cookies, visit your browser's help documentation.

4. Google Analytics

We use Google Analytics (Measurement ID: G-DFT608VBKF), a web analytics service provided by Google LLC. Google Analytics uses cookies to help us analyze how visitors use our website. The information generated by the cookie about your use of the website is transmitted to and stored by Google on servers in the United States.

Google Analytics collects information such as:

• How often users visit the site
• What pages they visit and in what order
• What other sites they visited prior to coming to our site
• Demographic and interest data (in aggregate)

We have enabled IP anonymization in Google Analytics, which means your IP address is truncated before being stored. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

For more information, see Google's Privacy Policy.

5. Google AdSense and Advertising

We use Google AdSense (Publisher ID: ca-pub-3367550361022545) to display advertisements on our website. Google AdSense and its advertising partners may use cookies, web beacons, and similar technologies to serve ads based on your prior visits to our website or other websites on the internet.

Specifically:

• Google's use of advertising cookies enables it and its partners to serve ads based on your visit to WiselyPath and/or other sites on the internet.
• You may opt out of personalized advertising by visiting Google Ads Settings.
• You may opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info/choices.

Third-party ad networks and advertisers may also collect non-personally identifiable information about your visits to our website to provide targeted advertisements across the internet.

6. Third-Party Services

Our website uses the following third-party services that may collect data:

• Google Analytics (Google LLC) — Website traffic analysis and reporting
• Google AdSense (Google LLC) — Advertisement display and management
• Google Fonts (Google LLC) — Web font delivery (if applicable)
• Cloudflare / Hosting Provider — Content delivery, security, and hosting infrastructure

Each of these services has its own privacy policy governing the use of your data. We encourage you to review their respective privacy policies.

7. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information in the following limited circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website, subject to confidentiality agreements.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Protection of Rights: To protect the rights, property, or safety of WiselyPath, our users, or the public.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

8. Data Retention

We retain automatically collected data (such as analytics data) for up to 26 months, after which it is automatically deleted from Google Analytics. Any personal information you provide through contact forms or email will be retained only as long as necessary to fulfill the purpose for which it was collected, or as required by law.

9. Your Rights Under GDPR (European Users)

If you are a resident of the European Economic Area (EEA), you have the following data protection rights:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
• Right to Erasure: You can request that we delete your personal data, subject to certain legal exceptions.
• Right to Restrict Processing: You can request that we limit the processing of your personal data.
• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format.
• Right to Object: You can object to the processing of your personal data for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time.

To exercise any of these rights, please contact us at contact@wiselypath.life. We will respond to your request within 30 days.

10. Your Rights Under CCPA (California Users)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out: You have the right to opt out of the "sale" of your personal information. WiselyPath does not sell personal information in the traditional sense, but ad-related data sharing may qualify under CCPA's broad definition.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA request, please email us at contact@wiselypath.life with the subject line "CCPA Request."

11. Children's Privacy

WiselyPath is not directed at children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us immediately at contact@wiselypath.life, and we will take steps to delete such information.

12. Data Security

We implement reasonable technical and organizational measures to protect the information we collect against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

13. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States, where data protection laws may differ. By using our website, you consent to the transfer of your information to these countries.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: contact@wiselypath.life
• Website: wiselypath.life/contact

We aim to respond to all inquiries within 5 business days.